Paul Hoffman founded inTandem Health after navigating a series of life-altering health crises, including a near-fatal car accident and cancer. During his own journey, he searched for a patient survivor at his health system who could guide him through the fear, uncertainty, and emotional weight of his diagnosis — but he never found one. Walking into his first treatment without the reassurance of someone who had been there left him feeling unprepared and alone. In a full-circle moment, the very place where he received exceptional cancer care — UCSF Health — is now collaborating with inTandem so that no cancer patient has to walk their journey alone. Paul committed himself to solving this problem so every patient facing a serious diagnosis can find comfort, clarity, and hope through someone who lived the same path.

​

For more than 25 years, Paul has focused on transforming how consumers experience healthcare. He has launched human-centered products, built category-defining businesses, led business development functions, and helped create patient engagement solutions used by more than 1,000 hospitals nationwide, including Cedars-Sinai, Stanford, Sutter Health, and UCSF. His work has touched millions of patients and families by improving access, reducing anxiety, and helping hospitals deliver more compassionate care.

​

Paul’s lifelong vision became reality when the University of Michigan Health and inTandem Health launched the nation’s first digital Epic Referral that allows physicians and nurses to connect newly diagnosed patients directly to a trusted patient ambassador who has lived the same condition. For the first time, clinicians can deliver a life-changing diagnosis and immediately say: “I would like to connect you right now to a trusted patient ambassador who’s been through this and can help guide you.” This breakthrough created a new standard in healthcare — one where no patient, family caregiver or parent walks out of the exam room feeling alone, and human connection becomes part of the care plan from the very first moment.